the first fashion statement

I will be launching the LoBa kippa soon and just realized that I made this post on fashion crimes exactly a year ago…

madlik

parshat korach

It’s hard to believe, but there was a time when clothing designers wouldn’t dare put a logo, let alone a product endorsement on clothing.  It’s all the fault of a French tennis star named René Lacoste, nicknamed “The Crocodile“ who, in the late 20’s developed a shirt that was more accommodating to movement.  According to the Smithsonian, Lacoste “had a logo of the reptile embroidered onto his blazer. It became his personal brand before there was such a thing.”

izod-rene-lacoste-crocodile-big

According to Wikopedia “One of the earliest examples of T-shirts with a logo or decoration can be found in the 1939 film “The Wizard of Oz”. Three men attending to the Scarecrow at the Wash & Brushup Company in Emerald City are seen wearing green T-shirts with the word “Oz” printed on the fronts.”

dorothy-gets-cleaned-up-at-the-wash-and-brush-up-company-3

The rest, as they say, is fashion history.  Nowadays, every commercial and celebrity brand…

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